What happened

In a statement to 9to5Mac, Apple said there are already "well over 100,000 apps" on the App Store designed for the iPhone Duo. The device went on sale two weeks ago.

App count climbing fast

According to Apple, thousands of new apps are being added for the iPhone Duo every day, a sign that developers are adopting the new device quickly.

Why it matters

A new device's long-term success depends heavily on its app ecosystem. By sharing this early figure, Apple is signaling to developers and buyers that the platform is being taken seriously. The company did not detail how many of those apps offer genuinely new experiences.