Meta CEO Mark Zuckerberg said the company is "entering a new phase" with its Muse AI agent. According to the remarks, Meta plans to place the agent at the center of its revenue model.
Revenue expectations
Zuckerberg expects Muse to generate more revenue per user than Meta's existing apps. That suggests the agent is being positioned not just as a feature but as a separate commercial layer.
Why it matters
Meta had already announced Muse, but this is a notably direct statement of the company's revenue expectations for the product. With monetization models for agent-based products still unsettled, Meta's ambitious target could serve as a reference point for other players in the sector.
Details of the announcement and concrete figures on Muse's revenue model have not yet been shared.
