A cautious line defended
Apple's new CEO defended the company's current position in the AI landscape. According to the CEO, Apple is not interested in adding AI to its products simply because AI is the trend of the moment.
The debate behind the message
Many companies in the industry are rolling out models and AI features at a rapid pace. Apple's statement puts the emphasis on features having to deliver concrete value to users.
What it means
The remark does not suggest Apple is slowing its AI investments; it signals that the company will be selective about how it presents features. The source text does not include further details or a date for the statement.



