What happened?

Apple confirmed plans for a usage limit on Siri AI while announcing its fourth-quarter financial results. According to the company, users who want broader access will be able to pay for it.

Unlimited access will be paid

Under the plan, basic Siri AI use will stay under a certain limit, while unlimited or expanded access will be offered as a paid option. Apple did not provide details on when the model would take effect or how much it would cost.

Why it matters

As Apple turns Siri into an AI-powered assistant, it is looking for a way to pass usage costs on to users. Such a limit can be seen as a signal of how free tiers of AI assistants may be shaped in the future.