What happened
Adobe has been named Disney's "Official AI Innovation Partner." The multi-year deal covers building custom AI models trained on Disney's characters, settings and visual styles.
Scope expands
The partnership extends earlier work with Walt Disney Imagineering and now reaches Disney's studio operations and ESPN.
Why it matters
A major content owner using models trained on its own intellectual property is a concrete example of studios trying to adopt AI while keeping control of copyright and brand. Adobe, meanwhile, strengthens its enterprise AI position around Firefly.
No financial details
The financial terms were not disclosed, and the companies did not share a timeline for when the models will go live.
