What was announced
AWS launched the first brand campaign for its enterprise AI workspace, AWS Quick. The campaign will run in the United States and the United Kingdom across streaming TV, online video, social media and business publications.
What Quick is
Quick is a workspace where teams use AI agents to research, analyze and act across the data and applications they already rely on. According to AWS, users can build agents, apps and automations by describing what they need in plain language, and anything built in a shared space becomes an asset the whole team can use.
Enterprise focus
AWS stresses that Quick has no consumer version and was built for work from day one. The company says enterprises including 3M, BMW, Mondelez, New York Life and Southwest Airlines use Quick.
Security and compliance
Quick integrates with Microsoft Purview, AWS IAM and Microsoft Active Directory, reads sensitivity labels on files and enforces existing permissions. AWS says conversations are private, IT admins cannot access chat transcripts, and data is never used to train other models. The product carries HIPAA, FedRAMP, SOC 2 and ISO 27001 certifications.
