What happened
According to a Sunday report by Mark Gurman for Bloomberg, Apple CEO John Ternus has pushed software chief Craig Federighi to speed up the company's AI plans.
Focus of the push
The report says Ternus does not want Apple to settle for merely improving Siri; he is looking for a broader AI push. The two reportedly held a closed-door meeting in recent weeks.
Why it matters
Apple has faced criticism for lagging behind rivals in the AI race. While the Siri overhaul and Apple Intelligence features are the company's most visible steps in this area, pressure from the top suggests the strategy could expand further.
The report's details rest on a single source, and Apple has not issued an official statement on the matter.
