Walmart opens the door to agents
Walmart is rolling out new technology that allows AI agents to shop on behalf of customers. The company is also adding controls that limit agent spending and require approval for transactions.
The move stands in direct contrast to Amazon's decision to block AI agents from its site. The two retail giants are taking opposite stances on how agents should participate in shopping.
Controlled agentic commerce
Walmart's approach aims to let agents act for customers while keeping spending in check. Users can define which transactions agents can complete without approval.
Such controls are seen as critical to addressing trust and abuse concerns as agent-based commerce spreads.
