What was announced
OpenAI is adding a suite of business-focused features to ChatGPT. The headline item is verified "Business Agents" that represent brands. Users can chat with these agents to ask about a business's offerings and services.
How it works
If a business has created a Business Agent and appears in a ChatGPT response, users can start talking with that agent directly. During the chat, they can ask follow-up questions, such as the differences between two products.
Who can use it
The feature is in beta and initially limited to "eligible" e-commerce and online service businesses in the US. Businesses can specify how their agent behaves.
Why it matters
The move pushes ChatGPT beyond a question-answering assistant toward a direct commerce and brand-interaction channel. Verified agents add a layer of trust and brand representation to responses.
