Apple tightens App Store rules

Apple has updated its App Review Guidelines with a series of changes aimed at strengthening protections against harmful content and deceptive app review practices.

AI nudification in focus

One of the headline changes targets apps that use AI tools to create non-consensual nude imagery (nudification). Apple treats such content as harmful under its rules.

Cracking down on 'bait-and-switch' apps

Apple is also tightening its review of so-called 'bait-and-switch' apps, which promise users one experience but deliver another.

What it means for developers

The rules apply to all apps published on the App Store. Developers should review their new releases and existing apps against the updated guidelines.