What's planned?
Amazon plans to build an archive of data on products sold anywhere on the internet. According to Reuters, the vault will also cover products Amazon doesn't sell, with the information made available through Amazon's own site.
Goal: keep shopping research on Amazon
The project, called "World Product Graph," is meant to make it less likely that shoppers leave Amazon to research products on Reddit or Google. The idea is that even someone searching for a product sold elsewhere ends up at Amazon.
AI agents are part of the plan
Another dimension is AI agents. If Amazon holds the largest stockpile of shopping data, agents may rely on its product index over others, meaning even people shopping with bots would end up transacting through Amazon.
Why it matters
Product data is becoming a critical resource for both classic search and AI-powered shopping. Amazon's move could directly shape competition where e-commerce and AI agents intersect.
