What's happening?

OpenAI will add a digital watermark to text and code generated in the European Union. The company says the change is meant to comply with the EU's new AI transparency rules.

What is a digital watermark?

A digital watermark is an invisible marker that allows content to be identified later as AI-generated. The goal is to make the origin of AI output distinguishable.

Why it matters

The EU's transparency rules put the marking of AI-generated content on the agenda. OpenAI's step shows a major model provider adjusting its product because of regulation. Notably, the scope is limited to content generated in the EU.