Google has launched Universal Cart in the US. The cart lives inside Search and the Gemini app, holds products from multiple retailers and takes payment through Google Pay. Google's own roadmap names Canada, Australia and the UK for expansion, and never mentions the EU.
Google has launched Universal Cart in the US. The cart sits inside Google Search and the Gemini app, so shoppers can gather products without leaving the app they are already using.
Its distinguishing feature is that it can hold items from multiple retailers in a single cart. Payment is completed through Google Pay.
Google's own roadmap names Canada, Australia and the UK as the next markets. The European Union is not mentioned at all.
That choice reads alongside Google's obligations under the bloc's digital markets rules and its recent penalty process. The company appears to be scaling the product first in markets where the regulatory pressure looks different.
For someone searching for a product, the path shortens: find it, add it to the cart and pay, all inside the same app. For Google, it adds a direct commerce layer next to its advertising revenue.
Shopping moving inside the search box shows both Google's hunt for non-ad revenue and its regulatory friction with the EU; for a general tech reader, the notable part is why the bloc is left out.
