ChatGPT now lets you virtually try on clothes

How virtual try-on works

OpenAI keeps expanding ChatGPT's shopping side. With the new virtual try-on feature, users can see clothing and accessories on their own photos before buying. A "Try On" button appears next to items in shopping results; tapping it and uploading a selfie or full-body photo is enough. ChatGPT then generates an AI-powered image showing the selected item on the user.

Try on from a screenshot

The feature is not limited to items inside ChatGPT. Users can upload a screenshot of an outfit they found online, or a product image directly, and ask ChatGPT to visualize it on them. They can also describe a style they want to try and ask ChatGPT to find shoppable pieces that would create that look.

Powered by ChatGPT Images 2.5

The virtual try-on experience is powered by OpenAI's new ChatGPT Images 2.5 model. According to the company, the model produces more natural lighting and richer textures than previous versions, follows image-editing instructions more accurately and reduces image generation time. These abilities stand out especially in virtual try-on, where fabric and accessory details matter.

Favorites and Library

Another shopping feature OpenAI announced is Favorites. Users can save products they discover inside ChatGPT and review them later. Saved products and images created during virtual try-on are stored in ChatGPT's Library section, moving the shopping process beyond a single chat.

Competition in e-commerce

The move highlights the growing role of AI companies in e-commerce. Google previously launched its own virtual clothing try-on solution, while Pinterest has long held a strong position in visual discovery and fashion inspiration. OpenAI aims to keep more of the journey from product discovery to visual try-on inside its own platform.