Design takes priority under Ternus
John Ternus, who has taken over as Apple's CEO, moved quickly to make product design the company's foremost priority. The fact that an executive with an engineering background is elevating design this prominently points to a notable shift in Apple's product philosophy.
An engineer at the helm
Ternus's engineering background suggests design decisions will be weighed alongside their technical feasibility. This can be read as an effort to bring Apple's aesthetic and engineering sides to the same table.
What it means
Apple's renewed focus on design raises the prospect of bolder moves in the look and feel of its upcoming product lineup. How the company turns this vision into concrete products will become clearer in the period ahead.
