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Adobe and NVIDIA expand partnership: Photoshop and Premiere speed up with RTX Spark

AI1 min read
NVIDIA Newsroom

In brief

Adobe is expanding its collaboration with NVIDIA to optimize Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge. Powered by the RTX Spark superchip, these applications deliver up to 2x faster AI processing, editing and effects. Adobe Brand Concierge is now optimized with NVIDIA Nemotron open models.

  • Photoshop, Premiere and Substance 3D optimized for NVIDIA RTX Spark superchip
  • Up to 2x faster AI processing, editing, color and effects
  • Photoshop rearchitected around GPU-accelerated compositing
  • Adobe Brand Concierge optimized with NVIDIA Nemotron open models
  • NVIDIA selects Brand Concierge for customer interactions on NVIDIA.com
  • GPU acceleration for media ingestion and intelligence in Frame.io

What does the partnership cover?

Adobe and NVIDIA have expanded the strategic collaboration they announced in March. Under the agreement, Adobe's flagship tools — Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge — are being optimized with NVIDIA technologies.

Up to 2x faster with RTX Spark

Adobe is bringing the NVIDIA RTX Spark superchip, launching tomorrow (Oct. 16), to Photoshop, Premiere and Substance 3D. Optimized to take full advantage of RTX Spark's unified memory and AI compute, these applications deliver up to 2x faster AI processing, editing, color and effects.

Photoshop has been rearchitected around GPU-accelerated compositing, making tasks like removing distractions with the Remove Tool and applying effects such as Gaussian Blur and Light Leaks faster directly on canvas. The most demanding post-production workflows in Premiere also get a speed boost.

Enterprise side: Brand Concierge and Nemotron

Adobe Brand Concierge is now optimized with NVIDIA's Nemotron open models, giving enterprises a flexible and efficient way to deliver high-quality conversational experiences at scale. NVIDIA has also selected Brand Concierge to power customer interactions on NVIDIA.com.

Why it matters

Creative workflows are now more multimodal than ever, spanning images, video, audio and 3D. By improving performance across these workflows, Adobe and NVIDIA aim to help creatives stay in their flow without losing focus on their ideas.

Why it matters

For readers who use creative tools daily, this partnership translates into tangible speed gains in apps like Photoshop and Premiere. It also offers a good example of how NVIDIA's open models are being used in enterprise customer experience.

Sources

  1. NVIDIA NewsroomFirst reported byPrimary source
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